You’re a star athlete whose team reaps millions of dollars in merchandise and ticket sales from your performance. Video game companies put you in their software and on their box covers. With all of that money being made from your image, you must be getting a nice piece of the action, right? Wrong, if you’re a college athlete. Which is why there’s a class action suit against the NCAA, led by former UCLA basketball star Ed O’Bannon on behalf of tens of thousands of “student athletes.”
On my America Weekend show, I talked about the case with sportswriter Jon Solomon of the Birmingham News, who explained why a judge’s recent ruling is allowing the suit to proceed, but with some limitations. I also asked him about the impact this will have on big time college sports programs, whether all players will get a piece or just the big names, and whether the largest source of revenue — TV contracts — are in play, too.