The Thirteenth Floor

The Thirteenth Floor

I got into an elevator and noticed something I’ve rarely seen — a button for the 13th floor! Most buildings of this size skip that number because it’s supposedly unlucky. Those who believe that nonsense — especially those who go to the “14th” floor — are fooling no...
Internet Heroes Of Genius

Internet Heroes Of Genius

In the late 1990s, Bud Light ran a series of commercials paying tribute to Real Men Of Genius. Conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago, the hilarious commercials mockingly honored Mr....
Remembering Johnny Thompson

Remembering Johnny Thompson

Three weeks ago, I wrote about the death of Johnny Thompson, one of the most revered names in magic. In addition to his decades on stage, he also worked behind the scenes with Penn & Teller, Lance Burton, Criss Angel, and so many others. Not long after his death,...