Random tweets about the Super Bowl broadcast:

  • This is the 45th consecutive Super Bowl I’ve watched without eating any tofu
  • Love the irony of an “excessive celebration” penalty at the Super Bowl, the sporting event that singularly redefines excess.
  • The three best Super Bowl commercials:  Volkswagens Darth Vader + Dad, Bud Light’s Product Placement On A Film Set & Chevy’s Tommy In A Well.
  • Special Mention for the montage of TV clips — from all networks — promoting the NFL.
  • Michael Douglas: the depression, the civil rights movement, the 9/11 attacks, and the Super Bowl are all the same thing?
  • Using Sam Elliott to introduce both teams must mean that the NFL couldn’t afford homeless voice guy Ted Williams

 And my tweets about the commercials that ran in the Super Bowl telecast:

  • Good to see Adam Sandler doing high-class comedy again in his new movie w/Jennifer Aniston. Cerebral really sells for him.
  • What’s the over/under on how many minutes into the game we’ll see a commercial for a movie whose target audience includes me?
  • Living Social is a good Groupon competitor, but their ad seems say that using their service turns men into transvestites
  • Meanwhile, Groupon went for forced controversy that didn’t work in its Tim Hutton/Tibet spot.
  • Audi, the official car of escaped prisoners.
  • Dual Message: wash down Doritos (which turn you into the office creep) with PepsiMax (which turns your wife into a violent bitch)
  • No other vehicle flies down the steps of an ancient pyramid like Kia, the #1 car of dead civilizations.
  • Tomorrow, no one will remember what product Eminem was selling w/Claymation. Tonight, no one cares.
  • After the Budweiser “Tiny Dancer” spot, Cameron Crowe is wondering why he didn’t remake “Almost Famous” as a western  
  • Classic rock still rules in SB commercials: David Bowie’s “Changes,” Elton John’s “Tiny Dancer,” Jimi Hendrix’s “Purple Haze,” Ram Jam’s “Black Betty,” Janis Joplin’s “Mercedes Benz.”
  • Too bad Mini stole Simon Cowell’s thunder using “Cram It In The Boot.” He was going to use it in an X Factor promo as a JLo reference.
  • Eminem’s Chrysler has just been towed from the no-parking zone in front of the Fox theater, cuz that’s what they do in Detroit.
  • The Bridgestone beaver spot didn’t make me want to buy tires, but it did make me want to swerve around roadkill more often. 
  • Hugh Laurie as Mean Greg House + kid w/churro + cane toss = funny
  • Does anyone still fall for GoDaddy’s go-to-our-website-for-more tease?  Doubtful.